references/theories/creative-provenance-governance.md

# Creative Provenance Governance

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- When creative uses synthetic people, generated product depictions, or material AI edits.

## Mechanism

Record source, rights, truth constraints, disclosure requirements, material edits, and platform policy checks before scaling distribution.

## Applied marketing use

Route the diagnosis to the specialist agents and skills connected in `neural/graph.json`; verify current platform facts using `references/2026/autonomous-media-operations-2026.md`.

## Failure modes

- Treating a current platform feature as a permanent law of marketing.
- Selecting the theory because it sounds modern rather than because it explains the observed constraint.

## Related principle

- `provenance-before-synthetic-scale`

## Sources

- `source:google-ask-advisor-2026`
- `source:tiktok-world-2026`
- `source:meta-ai-ads-2026`