references/theories/synthetic-creative-hypothesis-families.md

# Synthetic Creative Hypothesis Families

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- When AI allows rapid generation of many asset variants.

## Mechanism

Organize variants under explicit hook, proof, proposition, visual, audience, and format hypotheses so testing yields interpretable learning.

## Applied marketing use

Route the diagnosis to the specialist agents and skills connected in `neural/graph.json`; verify current platform facts using `references/2026/autonomous-media-operations-2026.md`.

## Failure modes

- Treating a current platform feature as a permanent law of marketing.
- Selecting the theory because it sounds modern rather than because it explains the observed constraint.

## Related principle

- `creative-hypothesis-before-variant-scale`

## Sources

- `source:google-ask-advisor-2026`
- `source:tiktok-world-2026`
- `source:meta-ai-ads-2026`