routing/skill-handoffs.json

{
  "version": 1,
  "max_nodes": 6,
  "stage_order": [
    "market-diagnosis",
    "customer-research",
    "competitive-intelligence",
    "segmentation-strategy",
    "category-strategy",
    "positioning-strategy",
    "brand-strategy",
    "product-marketing",
    "offer-strategy",
    "pricing-strategy",
    "go-to-market",
    "campaign-strategy",
    "media-strategy",
    "content-strategy",
    "behavioral-marketing",
    "conversion-strategy",
    "retention-strategy",
    "marketing-signal-strategy",
    "marketing-measurement",
    "marketing-experimentation",
    "incrementality-design",
    "ai-discovery-strategy",
    "conversational-advertising",
    "commerce-feed-intelligence",
    "agentic-commerce",
    "autonomous-media-operations",
    "creator-commerce",
    "commerce-media-strategy"
  ],
  "parallel_safe": [
    [
      "customer-research",
      "competitive-intelligence"
    ],
    [
      "media-strategy",
      "content-strategy"
    ],
    [
      "marketing-measurement",
      "marketing-experimentation"
    ]
  ],
  "handoffs": [
    {
      "from": "market-diagnosis",
      "to": "segmentation-strategy",
      "reason": "market structure and demand boundaries constrain useful segments"
    },
    {
      "from": "customer-research",
      "to": "segmentation-strategy",
      "reason": "observed buying situations and needs inform segment usefulness"
    },
    {
      "from": "customer-research",
      "to": "positioning-strategy",
      "reason": "buyer language and switching triggers constrain differentiated value"
    },
    {
      "from": "competitive-intelligence",
      "to": "positioning-strategy",
      "reason": "competitive alternatives define the reference frame"
    },
    {
      "from": "segmentation-strategy",
      "to": "positioning-strategy",
      "reason": "positioning requires an explicit target context"
    },
    {
      "from": "positioning-strategy",
      "to": "offer-strategy",
      "reason": "offer proof and value should express the chosen position"
    },
    {
      "from": "positioning-strategy",
      "to": "pricing-strategy",
      "reason": "price architecture must preserve the intended value frame"
    },
    {
      "from": "pricing-strategy",
      "to": "go-to-market",
      "reason": "route-to-market planning depends on commercial packaging and price"
    },
    {
      "from": "positioning-strategy",
      "to": "go-to-market",
      "reason": "launch sequencing depends on target and competitive frame"
    },
    {
      "from": "go-to-market",
      "to": "campaign-strategy",
      "reason": "campaign job follows the launch objective and adoption stage"
    },
    {
      "from": "campaign-strategy",
      "to": "media-strategy",
      "reason": "media roles follow the campaign job and desired behavior"
    },
    {
      "from": "campaign-strategy",
      "to": "content-strategy",
      "reason": "editorial choices should support the campaign job rather than replace it"
    },
    {
      "from": "media-strategy",
      "to": "incrementality-design",
      "reason": "causal measurement should match the media decision and feasible counterfactual"
    },
    {
      "from": "conversion-strategy",
      "to": "marketing-experimentation",
      "reason": "conversion hypotheses require predeclared tests and thresholds"
    },
    {
      "from": "retention-strategy",
      "to": "marketing-experimentation",
      "reason": "retention interventions require holdouts or credible learning designs"
    }
  ]
}