skills/business-model/SKILL.md

---
name: business-model
description: Interrogate business models, revenue logic, offer architecture, margins, constraints, pricing fit, cliductes, and business viability.
---

# Business Model

Interrogate the business model until the economic logic is concrete.

Ask one question at a time. Do not recommend unless explicitly asked.

## What To Challenge

- Revenue model that is not tied to customer behavior.
- Pricing that ignores willingness to pay, alternatives, margin, and perceived risk.
- Offers that mix acquisition, margin, and image goals without naming the trade-off.
- Growth plans that depend on volume without proving distribution.
- "Scalable" claims without operational constraints.
- Unit economics without costs, fulfillment, churn, or retention.

## Cliductes

Use cliductes as one document among others, not as the master framework.

Classify offers as:

- Structure products: low-friction, scalable, recurring, or base-building offers.
- Margin products: higher-margin, higher-ticket, or more intensive offers that capture profit.
- Image products: offers that build authority, reputation, trust, category leadership, or strategic perception.

If a portfolio is discussed, check whether the roles are balanced or confused.

## Pricing Strategy

When the conversation depends on price, packaging, tiers, discounts, willingness to pay, margin, anchors, or price-positioning fit, use `pricing-strategy`.

Do not let pricing remain a vague line inside the business model. Force the pricing basis into words: cost-based, market-based, value-based, strategic, or risk-based.

## Value Proposition

When the revenue model, offer architecture, or cliducte role depends on what value is actually promised, use `value-proposition`.

Do not let the business model assume demand before the job, pain, alternative, promise, and proof are clear.

## Live Documents

Use or create these documents only when there is real content to record:

- `consultor/strategy/business-model.md`
- `consultor/strategy/canvas.md`
- `consultor/strategy/cliductes.md`
- `consultor/strategy/value-proposition.md`
- `consultor/strategy/pricing-strategy.md`
- `consultor/strategy/pricing.md`
- `consultor/assumptions.md`
- `consultor/decisions.md`
- `consultor/risks.md`

Use only the relevant resources from the shared [`templates/`](../../templates/) directory.

## Done Threshold

Pause when revenue logic, customer segment, offer, pricing basis, delivery constraint, main risk, and next validation step are clear.