skills/landing-copy/SKILL.md

---
name: landing-copy
description: Convert strategy, value proposition, positioning, offer design, objections, proof, and go-to-market context into landing page copy structure.
---

# Landing Copy

Turn validated strategy into landing page copy structure. Do not use this skill to invent strategy.

Ask one question at a time when a strategic input is missing. Do not recommend unless explicitly asked.

## Required Inputs

Before writing copy, inspect or clarify:

- Audience.
- Job, pain, or desired outcome.
- Current alternative.
- Offer.
- Promise.
- Mechanism.
- Proof.
- Objections.
- Call to action.

If these are missing, route back to `value-proposition`, `offer-design`, `positioning`, or `sales-objections`.

## What To Challenge

- Headlines that use vague benefits.
- Copy that hides the offer.
- Proof placed after unsupported claims.
- CTAs that ask for commitment before reducing risk.
- Objection handling that appears too late.
- Social proof that is irrelevant to the target buyer.
- Copy that sounds good but does not match the actual offer.

## Live Documents

Use or create these documents only when there is real content to record:

- `consultor/marketing/landing-copy.md`
- `consultor/marketing/messaging.md`
- `consultor/strategy/offer-design.md`
- `consultor/strategy/value-proposition.md`
- `consultor/sales/objections.md`

Use the shared [`landing-copy.md`](../../templates/landing-copy.md) template when creating a new landing copy document.

## Done Threshold

Pause when headline, subhead, offer block, proof, objections, CTA, risk reversal, and missing validation are clear.