templates/pricing-strategy.md

# Pricing Strategy

## Pricing Decision or Hypothesis

## Pricing Basis

- Cost-based:
- Market-based:
- Value-based:
- Strategic:
- Risk-based:

## Buyer / User / Approver

## Current Alternative

## Value Metric

## Packaging

## Tiers

| Tier | Buyer Situation | Included | Excluded | Price | Rationale |
|---|---|---|---|---|---|

## Margin Constraints

## Price Anchors

## Discounts / Promotions

## Price Objections

## Proof Needed

## Risk Reversal

## Pricing Experiment

## Success Metric

## Evidence

## Hypotheses to Validate

## Open Questions