skills/product-research/SKILL.md

---
name: product-research
description: Research products, competitors, markets, customers, pricing, and positioning for product decisions.
---

# Product Research

Use for competitor analysis, market scans, customer-problem research, pricing comparisons, product positioning, and buy/build decisions.

## Method

1. Define the decision, target segment, geography, timeframe, and comparison criteria.
2. Separate direct competitors, substitutes, adjacent tools, and non-consumption.
3. Gather evidence on capabilities, pricing, limits, target users, distribution, claims, and observable user experience.
4. Distinguish verified facts from vendor claims, reviews, inference, and recommendation.
5. Normalize pricing units and plan terms before comparing them.
6. End with a decision matrix, gaps in evidence, and what should be validated with real users.

Do not invent market size, customer counts, revenue, satisfaction, or competitor capabilities. Avoid copying marketing language as if it were independent evidence.