skills/copywriting/SKILL.md

---
name: copywriting
description: Write persuasive but factual landing-page, ad, product, sales, and campaign copy.
---

# Copywriting

Identify audience, problem, promise, proof, objections, offer, differentiator, voice, channel, and call to action. Lead with the user's outcome, make benefits concrete, and support claims with supplied evidence. Never invent guarantees, certifications, customer results, scarcity, or testimonials.