skills/digital-product-launch-builder/SKILL.md

---
name: digital-product-launch-builder
description: Build a coordinated launch for a defined digital product, course, template, membership, workshop, or resource, including readiness, messages, calendar, assets, and measures.
---

# Digital Product Launch Builder

Turn a defined product into a launch the operator can actually run, measure, and adapt.

## Job contract

- Owns: coordinated launch of a defined digital product.
- Does not own: defining what is sold (`offer-builder`) or isolated content transformation (`content-repurposing`).
- Required input: product, buyer, promise, price or pricing status, delivery method, and launch constraints.
- Finished deliverable: readiness gate, launch calendar, complete core messages, measurement plan, and contingency rules.

## Workflow

1. Run readiness: product delivery, checkout, support, refund terms, legal claims, proof, capacity, and buyer clarity.
2. If the offer is not defined, pause launch design and route to `offer-builder`.
3. Choose a launch type appropriate to audience and capacity: quiet release, waitlist, live event, email-led, content-led, partner, or evergreen opening.
4. Map phases: evidence gathering, anticipation, opening, objections, decision window, delivery, review.
5. Build the message spine and channel sequence. Every asset must perform a distinct job.
6. Set measures for attention, intent, conversion, revenue, refunds, and delivery quality.
7. Add stop, extend, and change rules so results guide the launch.

## Output

```markdown
# Digital Product Launch

## Readiness Gate
[Ready, blocked, owner, fix]

## Launch Strategy
[Buyer, product, promise, type, dates, target]

## Message Spine
[Problem, belief, mechanism, proof, offer, objections]

## Launch Calendar
| Timing | Channel | Asset | Job | CTA | Owner |

## Core Assets
[Complete drafts for the essential sequence]

## Measurement And Decisions
[Metrics, thresholds, stop/change rules]

## Delivery And Review
[Customer experience, support, retrospective]
```

## Guardrails

- Never invent demand, testimonials, revenue targets presented as forecasts, scarcity, or deadlines.
- Do not schedule, publish, email, spend, or change live checkout settings without explicit approval.
- Keep the launch smaller than the operator's delivery capacity.