skills/adagnt-linkedin-ads/SKILL.md

---
name: adagnt-linkedin-ads
description: LinkedIn Ads through AdAgnt — image, video, carousel and text campaigns, professional targeting by job function, seniority, industry and company size, campaign groups, conversions and engagement metrics. Use for any LinkedIn ads task. 45 tools.
---

# LinkedIn Ads

45 tools: 19 read, 26 write. The most expensive clicks in the stack, so
targeting precision matters more than volume.

## Start here

`get_linkedin_organizations` — campaigns run under an organisation, not just an
account. Then `list_linkedin_campaigns`, `get_linkedin_campaign_structure`,
`get_linkedin_campaign_performance`.

`list_linkedin_campaign_groups` — LinkedIn groups campaigns, and budgets and
schedules often sit at group level.

## Building

`explain_linkedin_objectives` when the objective is unsettled — LinkedIn's
objectives constrain which formats and bidding are available, so choosing wrong
is expensive to undo. `select_linkedin_campaign_type` narrows the format.

- `create_linkedin_image_campaign`
- `create_linkedin_video_campaign`
- `create_linkedin_carousel_campaign`
- `create_linkedin_text_campaign`

Then creatives: `add_linkedin_creative`, `add_linkedin_video_creative`,
`add_linkedin_carousel_creative`, `add_linkedin_text_creative`. Validate first
with `validate_and_prepare_linkedin_assets`.

`add_linkedin_campaign_to_group` to organise. `clone_linkedin_campaign` to
duplicate a winner into a new audience.

All four create tools default `status` to `PAUSED`, so a LinkedIn campaign does
not start spending on creation — unlike Google, Meta, TikTok and Amazon. Say so
in the receipt, and give `resume_linkedin_campaign` as the action that starts
it.

## Targeting is the whole game

`search_linkedin_targeting` and `research_business_for_linkedin_targeting` —
job functions, seniorities, industries, company sizes, skills.
`get_linkedin_audience_insights` before committing budget.

LinkedIn audiences are small and expensive. An over-narrow audience will not
deliver; an over-broad one burns budget on the wrong seniority. Check estimated
size before proposing.

## Conversions

`list_linkedin_conversions`, `manage_linkedin_conversions`,
`associate_linkedin_conversion`. A campaign optimising toward an unattached
conversion is optimising toward nothing — check the association exists.

## Optimising

`analyze_linkedin_wasted_spend`, `analyze_linkedin_creative_performance`,
`optimize_linkedin_budget`, `explain_linkedin_anomaly`,
`get_linkedin_engagement_metrics`.

`batch_update_linkedin_campaigns` changes several at once — prefer it to a loop,
both for quota and because it is one reviewable proposal rather than many.