skills/writing-strategy/references/swot_strategy_execution.md

# SWOT → Strategy → Execution / SWOT → 전략 → 실행

- English name: SWOT → Strategy → Execution
- Korean name: SWOT → 전략 → 실행
- Selection category: business
- Use when: Use for strategic assessment where strengths, weaknesses, opportunities, and threats matter.
- Avoid when: Avoid when SWOT would become a checklist without a decision.

## Writing Pattern

**Use this fixed three-part structure**

- **SWOT Analysis**: Identify Strengths, Weaknesses, Opportunities, Threats
- **Strategy**: Derive core strategies from the SWOT
- **Execution**: Present concrete actions to implement the strategy
- In SWOT, keep items objective and concise; summarize key points that connect to the overall flow.

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Derive strategies using SWOT combinations (e.g., use strengths to seize opportunities, address weaknesses to avoid threats).

## Example Writing Outline

1. **Internal Strengths and Weaknesses**: Strengths: technology and loyalty; Weaknesses: low brand awareness and limited channels. (SWOT)
2. **External Opportunities and Threats**: Opportunities: ESG adoption; Threats: low-cost competitor strategies. (SWOT)
3. **Strategic Direction**: Leverage strengths to lead in ESG and offset weaknesses via strategic partnerships. (Strategy)
4. **Execution 1 — Branding**: Run content campaigns to position as an ESG-focused brand. (Execution)
5. **Execution 2 — Channel Expansion**: Double distribution reach through B2B partnerships. (Execution)
6. **Conclusion**: A SWOT-based strategy enables early leadership in the ESG market. (Resolution)

## Writing Notes

- Keep SWOT concise and insightful; expose relationships among factors.
- Make Strategy an integrated proposal grounded in analysis—not an idea list.
- In Execution, be realistic and specific—state who/what/when/how by stages.
- Conclude by tying strategy and execution back to overarching goals.