skills/writing-strategy/references/why_what_how.md

# Why → What → How / 왜 → 무엇 → 어떻게

- English name: Why → What → How
- Korean name: 왜 → 무엇 → 어떻게
- Selection category: explanation
- Use when: Use when readers need the rationale, the object, and the method in that order.
- Avoid when: Avoid when the piece needs tension, case depth, or controversy.

## Writing Pattern

**Use this fixed three-step structure**

- **Why**: Why this topic matters—problem awareness and urgency
- **What**: The core idea, concept, or strategy proposed
- **How**: Execution approach, application plan, phased roadmap or cases
- You may connect Why and What on one section; if sections are limited, compress How.

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Ensure Why leads to What, and What naturally sets up How.

## Example Writing Outline

1. **Why We Must Change Now**: Rising complaints and tougher competition make the current process ineffective. (Why)
2. **Direction of Change**: Unify customer support into an integrated online channel. (What)
3. **Execution Overview**: Rebuild the help system across three phases and establish a dedicated ops team. (How)
4. **Phased Plan**: (1) Assess → (2) Pilot → (3) Full rollout over three months.
5. **Expected Impact and Ask**: Customer satisfaction could rise up to 40%; let’s start next week.

## Writing Notes

- In Why, convey urgency and relevance clearly.
- In What, present the definitive answer—avoid vague phrasing.
- In How, focus on feasibility, milestones, and ownership so the plan feels credible.
- Conclude by reinforcing the full chain (“why, what, how”).