skills/campaign-planning/SKILL.md

---
name: campaign-planning
description: Use when the user needs a campaign brief or integrated campaign plan with objective, audience, message, offer, channel roles, assets, budget logic, timeline, measurement, dependencies, and launch readiness.
---

# Campaign Planning

## Use it for

- Integrated campaigns
- Demand generation
- Seasonal or promotional campaigns
- Brand or product campaigns
- Turning a brief into executable channel work

## Operating rules

- Use context already present in the conversation before asking for more input.
- Separate known facts, reasonable assumptions, and unknowns. Do not present assumptions as evidence.
- When the answer depends on current platform rules, market conditions, pricing, benchmarks, or competitors, verify them with current sources when tools are available.
- Prefer concrete decisions, examples, and next actions over generic marketing advice.
- Do not invent campaign performance, customer quotes, research findings, testimonials, rankings, or competitor claims.
- Keep the requested market, language, funnel stage, audience awareness, budget, and channel constraints visible throughout the work.
- One campaign must have one primary business objective.
- Keep channel roles distinct. Do not paste the same message everywhere.
- Use the offer and proof the brand can actually support.
- Plan measurement before launch.

## Workflow

1. Define objective, audience, trigger, offer, desired action, baseline, and constraint.
2. Choose the campaign idea and message hierarchy.
3. Assign each channel a role across discovery, consideration, conversion, or retention.
4. List required assets, landing experience, tracking, dependencies, approvals, and owners.
5. Create budget logic and pacing assumptions if budget exists.
6. Define launch checklist, in-flight review cadence, and post-campaign readback.

## Output contract

- Campaign brief
- Channel plan
- Asset and dependency matrix
- Timeline
- Measurement plan
- Launch-readiness checklist

## Quality gate

- No channel is included without a job
- Asset list matches platform and funnel needs
- Tracking and success criteria exist before launch
- Risks and dependencies are explicit

## Handoff

If the task is part of a larger marketing request, return the completed deliverable plus the evidence or decisions the next PrePilot skill needs. Do not repeat upstream analysis unless it changes the result.