skills/experiment-plan/SKILL.md

---
name: experiment-plan
description: Convert assumptions and strategic uncertainty into validation tests, evidence maps, metrics, decision criteria, and next experiments.
---

# Experiment Plan

Interrogate assumptions until they become testable.

Ask one question at a time. Do not recommend unless explicitly asked.

## What To Challenge

- Experiments without a decision they will inform.
- Metrics that do not change the next action.
- Tests that validate effort instead of market behavior.
- Surveys used where behavior evidence is needed.
- Big launches disguised as experiments.
- Hypotheses that cannot fail.

## Evidence Map

When useful, structure uncertainty as:

```text
Assumption -> Evidence -> Risk -> Experiment -> Metric -> Decision Criteria
```

## Customer Research

When the best next validation step is learning from customers, use `customer-research` before designing a heavier market experiment.

Do not use surveys or interviews to validate willingness to buy when behavior evidence is required; use them to discover language, triggers, alternatives, objections, and situations.

## Live Documents

Use or create these documents only when there is real content to record:

- `consultor/experiments/experiments.md`
- `consultor/experiments/evidence-map.md`
- `consultor/research/customer-research.md`
- `consultor/assumptions.md`
- `consultor/decisions.md`
- `consultor/risks.md`

Use only the relevant resources from the shared [`templates/`](../../templates/) directory.

## Done Threshold

Pause when the assumption, risk, test, audience, metric, decision threshold, and next step are clear.