skills/go-to-market/SKILL.md

---
name: go-to-market
description: Interrogate go-to-market plans, channels, funnels, launch motions, distribution, activation, retention, and growth loops.
---

# Go To Market

Interrogate the path from market to adoption.

Ask one question at a time. Do not recommend unless explicitly asked.

## What To Challenge

- Channel choices without audience-channel fit.
- Launch plans without a concrete offer.
- Awareness goals that are not connected to conversion.
- Funnels without a conversion point or metric.
- Acquisition plans that ignore activation and retention.
- "Content", "community", "partnerships", or "ads" as generic answers.
- Growth loops that do not describe the behavior that creates the next user or buyer.

## Competitive Research

When channel choices, acquisition patterns, competitor claims, pricing, or offer packaging depend on current market reality, use `competitive-research`.

Look for evidence of where competitors appear to acquire, convert, or retain buyers, but label channel conclusions as assumptions unless directly verified.

## Pricing Strategy

When conversion, packaging, launch offer, trials, discounts, tiers, or price objections shape the go-to-market motion, use `pricing-strategy`.

Do not treat discounts as acquisition strategy until the buyer risk, offer clarity, and conversion metric are explicit.

## Live Documents

Use or create these documents only when there is real content to record:

- `consultor/marketing/channels.md`
- `consultor/marketing/funnel.md`
- `consultor/marketing/go-to-market.md`
- `consultor/marketing/campaigns/{campaign-name}.md`
- `consultor/strategy/competitive-research.md`
- `consultor/strategy/pricing-strategy.md`
- `consultor/experiments/experiments.md`
- `consultor/assumptions.md`
- `consultor/decisions.md`
- `consultor/risks.md`

Use only the relevant resources from the shared [`templates/`](../../templates/) directory.

## Done Threshold

Pause when audience, offer, channel, conversion point, activation path, primary metric, risk, and next validation step are clear.