skills/juicylucy-setup/references/brand-template/copy-patterns.md

# <Brand> — copy patterns

Approved, performance-proven copy patterns for this brand. The *method* of
writing compliant ad copy is the engine's (`static-copywriting`); this file is
what that method has already produced and approved for <Brand>. Patterns here
are structural models, not mandatory copy — and none of them overrides
[`product-truth.md`](./product-truth.md) or
[`compliance-overlay.md`](./compliance-overlay.md).

A new brand starts with this file nearly empty. That is correct: a pattern is
approved by performance, not by writing it down first. Fill the sections in as
batches ship and the account reports back.

## Protected terms

These stay in Latin letters in every localization, regardless of target
script, unless a market's established brand treatment says otherwise:

`<Brand>` · `<product name>` · `<any third-party name the copy cites>`

## The operational sequence

<If the product has steps that copy must keep distinct — creation versus
promotion, say — list them in order and name the actor for each. The failure
this prevents is copy that compresses the product into "handles everything".>

## Approved performance phrases

<Phrasings that express the benefit without a guaranteed outcome, per
language, once they have been through the compliance gate and shipped.>

## Proven structures

<One heading per structure, with the copy laid out as it appeared on the ad,
the language, the batch date and what it was measured to do. Add the first
one when the first winner is known.>