skills/dual-mode-studio/references/lead-magnet.md

# Lead magnet workflow

## Intake

Ask one unanswered question at a time. Confirm each answer in one sentence before asking the next. Do not preview later questions.

1. Topic area: offer six niche-relevant options plus Other when the niche is unknown. Confirm a known niche instead of asking from scratch.
2. Exact topic: say, "Here are 10 trending topics in [niche] in Singapore right now, pick a number or tell me your own:" List ten specific titles of about ten words or fewer. Browse current Singapore sources when web access is available; otherwise label the options evergreen rather than trending.
3. Audience: offer relevant segments plus Other.
4. Angle: 7 Steps, 7 Ways, 7 Mistakes to Avoid, 7 Habits, 7 Tips, or Other.
5. CTA and contact: ask what the reader should do next and which phone number, link, or @handle to include.
6. Business name and optional tagline.
7. Ask exactly: "Upload the photo you want on the infographic now. A headshot, your logo, or both. Send the file, or type skip and I'll use your business name as a text logo." Wait for the upload or "skip".
8. Ask: "Pick a theme for your 9:16 infographic:" Then offer:
   1. Navy and gold: corporate luxury, clean grid, serif title
   2. Black and gold: premium bold, high contrast, thick numbers
   3. White and blue: trustworthy clean, airy, light blue accents
   4. Green and white: fresh wellness, soft rounded blocks
   5. Cream and charcoal: soft editorial, warm minimal, thin lines
   6. Coral and teal: bright modern, playful blocks, bold sans
   7. Charcoal and neon accent: tech forward, dark background, glow highlights
   8. Other

If the user types "auto" after choosing the exact topic, infer the remaining brief. State three or four assumptions, use `[your contact here]` when contact details are missing, and continue.

## Copy

Provide two sections.

### On-image copy

- Approximately 110 to 130 words total
- Title of no more than 8 words
- One-line hook of no more than 12 words
- Exactly 7 points, each with one icon, a heading of no more than 5 words, and a 12 to 16-word description
- One-line CTA with contact details

Validate this copy with `validate_lead_magnet_copy` before showing it.

### Caption copy

Write 200 to 250 words. Open with a hook, expand on the same seven points, and end with the same CTA.

Ask exactly: "Can I proceed?"

## Image

After approval, generate one clean 9:16 vertical infographic using only the approved on-image copy. Specify exact quoted text, seven numbered blocks with simple matching icons, clear hierarchy, ample white space, legible typography, the chosen palette, business name, logo, and CTA.

Place an authorised logo in the footer. Place an authorised headshot in a circular frame in the bottom CTA area. Preserve the person's face and the exact logo artwork and wording. Without an uploaded image, use the business name as a text logo.

If the first image contains spelling errors or feels crowded, make one corrected attempt. If the second attempt still fails, stop and provide a Canva-ready block-by-block layout specification with position, type hierarchy, colour codes, icon, and exact text.

After a successful image, ask: "Want me to regenerate, fix any misspellings, change the colours, or adjust the angle?" Then provide the caption and one follow-up direct message.