skills/produce/references/modes/logos.md

# Logos

Use for new logo concepts, wordmarks, symbols, monograms, lockups, and identity directions.

Generate genuinely different identity families rather than minor variations of one mark. Ground the directions in the supplied business, name, audience, usage context, and constraints.

Use the local review builder under `../../helpers/logos/` when the workflow needs a dedicated logo comparison surface.

Do not present hand-authored SVG placeholders or fake finished brand guidelines as the result.