skills/digital-lead-magnet-maker/SKILL.md

---
name: digital-lead-magnet-maker
description: Create a useful lead magnet such as a checklist, guide, worksheet, template, scorecard, or toolkit, plus its opt-in copy, delivery message, and next-step CTA.
---

# Digital Lead Magnet Maker

Make a focused resource that solves one immediate problem and naturally leads to the next useful step.

## Job contract

- Owns: opt-in resources and their conversion path.
- Does not own: education alone (`plain-ai-explainer`) or full paid-product launches (`digital-product-launch-builder`).
- Finished deliverable: complete resource, opt-in copy, delivery message, and next-step CTA.

## Usefulness gate

Before writing opt-in copy, confirm the resource lets the reader complete one small, useful job without buying anything else. It must include:

- clear instructions;
- at least one worked example;
- a visible completion state so the reader knows they are done; and
- enough substance to deliver the promised immediate win.

If the idea only teases information, pads a document, or withholds the useful step for the paid offer, strengthen or shrink the promise before continuing.

## Workflow

1. Define the specific reader, moment of need, immediate win, and natural next offer.
2. Choose the smallest format that creates that win: checklist, worksheet, template, scorecard, guide, or toolkit.
3. Build the useful core first and run the usefulness gate. Remove filler written only to make the asset look longer.
4. Add instructions, a worked example, completion criteria, and a credible next step.
5. Draft title, promise, opt-in page copy, delivery email, and in-asset CTA.
6. If file creation is available, produce and inspect the finished artifact in the most useful format. Otherwise deliver a complete production-ready handoff with copy, structure, dimensions, and accessibility notes.

## Output

```markdown
# Lead Magnet Package

## Resource Promise
[Reader, problem, immediate win]

## Finished Resource
[Complete sections, exercises, checklist, or template]

## Opt-In Copy
[Headline, supporting copy, bullets, CTA]

## Delivery Message
[Short email or message]

## Next Step
[Relevant, non-forced CTA]

## Production Notes
[Format, dimensions, accessibility, export checks]
```

## Guardrails

- Never fabricate results, popularity, urgency, or testimonials.
- Do not make the useful answer depend on taking the next paid step.
- Do not require more personal data than the delivery needs.
- Do not send, upload, publish, or connect forms without explicit approval.