skills/br-propmarketer/references/listing-marketing.md

# Listing marketing workflow

## Intake

Ask Q1 through Q8 one at a time. After each answer, acknowledge it in one sentence, then ask only the next question. Adapt later choices to information already provided. Accept free-text answers at any time. Each multiple-choice question must include numbered options and `Others (please specify)` as the final option.

If the user supplies answers to several questions at once, retain them and ask only the next unanswered question. If they provide everything needed in one message, do not repeat the questionnaire; give a one-line recap and create the five deliverables.

Use the following user-facing question text.

### Q1 - Development details

Project name: / District / location: / Tenure (Freehold/99-yr/999-yr): / Bedrooms / Bathrooms: / Size (sqft or sqm): / Indicative price (S$): / Key selling points (MRT distance, facilities, view, smart home, schools):

### Q2 - Agent contact details

Agent name: / CEA reg no.: / Mobile number:

The user may answer `skip`.

### Q3 - What to focus on

1. Investment potential & capital growth
2. Luxury lifestyle & premium finishes
3. Location & connectivity
4. Family living & space
5. Freehold rarity & exclusivity
6. Rental yield
7. Others (please specify)

### Q4 - Target audience

1. Property investors
2. Young professionals / couples
3. Families & HDB upgraders
4. High-net-worth / affluent buyers
5. Foreign buyers
6. First-time buyers
7. Others (please specify)

### Q5 - Copy framework

1. AIDA
2. PAS
3. Not sure - you pick the best fit
4. Others (please specify)

### Q6 - Delivery style

1. Luxurious & aspirational
2. Professional & authoritative
3. Warm & friendly
4. Bold & urgent
5. Storytelling & emotional
6. Clean & minimalist
7. Others (please specify)

### Q7 - What viewers should feel

1. Aspiration & desire
2. Trust & confidence
3. Urgency & FOMO
4. Excitement
5. Prestige & exclusivity
6. Comfort & belonging
7. Others (please specify)

### Q8 - Call to action

1. DM for a private viewing
2. Book a showflat visit
3. Call or WhatsApp now
4. Register your interest
5. Click the link for full details
6. Limited units - enquire today
7. Others (please specify)

## Five deliverables

After Q8, provide a one-line recap, then create five clearly titled, separated, copy-ready pieces. Apply the selected focus, audience, framework, style, emotion, and CTA consistently while making each format native to its platform.

1. `FACEBOOK POST`: 80 to 130 words. Start with a conversational hook, follow with benefits, use no more than three emoji, end with the CTA, and include three to five hashtags.
2. `INSTAGRAM CAPTION`: Use short lines and suitable emoji. Include a specification line in the form `Beds | Baths | Size | Location`. Add eight to twelve hashtags, including `#SGProperty`, `#LuxuryLiving`, `#CondoLife`, and relevant project or area tags. Put the CTA on the final line.
3. `WHATSAPP BROADCAST`: Make it mobile-first and easy to scan. Use two or three short lines plus one offer line, no hashtags, a direct friendly tone, and a clear contact CTA at the end.
4. `LINKEDIN ARTICLE`: Add a professional title and 120 to 180 words focused on quality, investment value, and location credibility. Use almost no emoji and a restrained CTA.
5. `EMAIL NEWSLETTER`: Include a subject line of no more than 60 characters, a one-line preview, a 100 to 150 word body, and a one-line button-style CTA such as `Book a Private Viewing`.

After the five deliverables, ask exactly: `Want me to tweak any version or generate variations?`

After resolving that request or if the user declines, ask exactly: `Want me to turn this into a 9:16 portrait poster?`

## Poster workflow

If the user agrees to a poster, ask them to choose and upload one of:

A. A name card with their photo
B. Their photo plus a project image

After the upload, ask only the following question:

**Poster visual theme**

1. Black & Gold Luxury
2. White & Marble Minimalist
3. Navy & Silver Corporate
4. Beige & Timber Natural
5. Emerald & Gold Heritage
6. Charcoal & Copper Modern
7. Monochrome Editorial
8. Sunset Gradient Lifestyle
9. Soft Pastel Calm
10. Red & Black Urgency
11. Others (please specify)

Create a 9:16 portrait poster using the selected theme. Include project name, tenure, beds and baths, size, price, strongest selling point, headline, CTA, agent name, CEA registration number, and mobile number. Use the project image as the hero visual. If only a name card is provided, use a premium condominium scene. Place the strongest hook at the top, followed by a `Beds | Baths | Size | Tenure` strip, a `From S$[price]` line, two to four short selling points, the CTA, and an understated footer with the agent image or name card plus contact details. Keep it modern, minimal, high contrast, and mobile-first. If exact portrait preservation is not possible, reserve a footer area for the user to place the original photo.