skills/writing-strategy/references/competitor_comparison_own_strength.md

# Competitor Comparison → Own Strength / 경쟁사 비교 → 자사 강점

- English name: Competitor Comparison → Own Strength
- Korean name: 경쟁사 비교 → 자사 강점
- Selection category: business
- Use when: Use when differentiating a product, company, or proposal against competitors.
- Avoid when: Avoid if competitor facts are thin or unverifiable.

## Writing Pattern

**Use a fixed two-part structure**

- Competitor Comparison
  - Compare performance, pricing, service, features, and other dimensions across key competitors.
  - Use objective figures, market evaluations, and customer feedback to build trust.
  - Avoid disparagement; persuasion comes from fact-based comparisons.
- Our Strength
  - Clearly articulate our differentiated value versus competitors.
  - Present core advantages such as technology, experience, service model, and price competitiveness.
  - Must answer, “Why should they choose us?”

## Example Writing Outline

1. **Comparison of Key Competitors**: Across price, features, and maintenance, our offering shows the best overall balance. (Competitor Comparison)
2. **Distinctive Custom-Design Capability**: We uniquely apply an AI-based customization algorithm to deliver solutions tailored to each client’s needs. (Our Strength)
3. **Why Choose Us**: Objective comparisons show we are the optimal choice across technology, price, and support.

## Writing Notes

- Base comparisons on objective criteria—numbers, feature lists, user reviews—not subjective impressions.
- Choose competitors that the market actually considers; naming only very weak or very strong rivals hurts credibility.
- Express our strengths in contrast to competitors and tie them to concrete customer benefits.
- Keep the flow as comparison → differentiation → decision, so the reader concludes, “We should pick this company.”