skills/writing-strategy/references/dissatisfaction_alternative_transformation.md

# Dissatisfaction → Alternative → Transformation / 불만 → 대안 → 변화

- English name: Dissatisfaction → Alternative → Transformation
- Korean name: 불만 → 대안 → 변화
- Selection category: persuasion
- Use when: Use when reader dissatisfaction can be voiced, answered by an alternative, then shown as change.
- Avoid when: Avoid when the pain point is mild or unclear.

## Writing Pattern

**Allocate sections across these three stages**

- Dissatisfaction
  - Present users’ or customers’ inconvenience, inefficiency, or stress with concrete cases or data.
  - Include emotional elements that promote empathy.
- Alternative
  - Introduce new methods, features, or perspectives that solve the existing system/product’s problems.
  - Go beyond ideas—design the alternative to directly address the dissatisfaction.
- Transformation
  - Show the positive changes after applying the alternative.
  - Use figures, comparison examples, or cases to make the “before vs. after” contrast vivid.

## Example Writing Outline

1. **Endless Reporting Eats Our Time**: Manual weekly reports consume over 30% of team time. (Dissatisfaction)
2. **Automation — The Future of Reporting**: Our tool generates weekly reports in a few clicks. (Alternative)
3. **Visible Change in a Month**: After four weeks, average report preparation time fell by 82%. (Transformation)

## Writing Notes

- In Dissatisfaction, focus on a realistic pain the reader can empathize with—not mere criticism.
  - Example: “Six hours of planning meetings—and we’re still back where we started.”
- In Alternative, emphasize how the solution directly resolves the pain, not just feature lists.
- In Transformation, show real outcomes after application—before/after charts, customer quotes, conversion figures.
- The most persuasive flow is voicing the reader’s pain → “Here’s a solution” → “Here’s how it changed.”