skills/writing-strategy/references/market_opportunity_execution.md

# Market → Opportunity → Execution / 시장 분석 → 기회 포착 → 실행 계획

- English name: Market → Opportunity → Execution
- Korean name: 시장 분석 → 기회 포착 → 실행 계획
- Selection category: business
- Use when: Use for market analysis that must move from market conditions to opportunity and execution.
- Avoid when: Avoid when market evidence is missing.

## Writing Pattern

**Use this fixed three-step flow**

- Market
  - Use objective data to describe market size, trends, consumer behavior, and the competitive landscape.
  - Present problems or gaps to strengthen the next steps.
- Opportunity
  - State the opportunity points identified from your analysis.
  - Emphasize niches with weak competition, trend shifts, or changes in consumer needs.
- Execution
  - Present the strategic plan to realize the opportunity.
  - Include strategy, tactics, timeline, resources, and expected results.

## Example Writing Outline

1. **Gen Z/Y Market Trends**: Personalization is preferred; 73% value ‘experience’ over brand. (Market)
2. **Opportunity for a New Subscription Model**: Demand is rising for ‘experience-first’ subscription products with low competition—a blue ocean. (Opportunity)
3. **Execution Plan and Forecast**: 3-month MVP → 6-month conversion target; annual revenue potential: ₩200M. (Execution)

## Writing Notes

- Market must be data-driven and objective, not subjective.
- In Opportunity, emphasize the precise timing and niche revealed by analysis.
- Focus on why this opportunity matters now—not just that it exists.
- Execution hinges on feasibility—state concrete timelines, methods, and expected outcomes.
- Keep the flow natural: cause → discovery → response; lead the reader to conclude “We should execute this strategy now.”