skills/writing-strategy/references/trend_opportunity_strategy.md

# Trend → Opportunity → Strategy / 트렌드 → 기회 → 대응 전략

- English name: Trend → Opportunity → Strategy
- Korean name: 트렌드 → 기회 → 대응 전략
- Selection category: trend
- Use when: Use when a trend creates a concrete opportunity that calls for strategic response.
- Avoid when: Avoid when the trend is vague or not yet relevant.

## Writing Pattern

**Use this fixed three-step flow**

- Trend
  - Present external environmental changes or persistent shifts worth attention.
  - Analyze from multiple angles—consumer behavior, technology, social/industry flows.
  - Cite reliable sources/data.
- Opportunity
  - Explain what opportunity the trend offers us.
  - Go beyond “growth is possible” to “why this is an opportunity” and “how it connects to our strengths.”
  - Include competitive advantages, unmet needs, and market gaps.
- Strategy
  - Present the strategic response to realize the opportunity.
  - Include actionable plans, roadmaps, team operations, and marketing direction.
  - Keep it concrete and practicable.

## Example Writing Outline

1. **Consumer Trend — Preference for Short-Form**: Among 20–39 year‑olds, usage of short, intuitive videos like TikTok/Shorts is surging. (Trend)
2. **Opportunity — Reframe Brand Content**: Branded short‑form content fits readers accustomed to compressed information. (Opportunity)
3. **Strategy — Serializing Short‑Form**: Produce one episode weekly and execute channel‑specific strategies for YouTube/Instagram/TikTok. (Strategy)

## Writing Notes

- Trends describe the external world—not our internal activities.
- Explain who/what/why is changing.
- In Opportunity, connect the trend to how we can play—we cannot stop at “the market is growing.”
- Emphasize “Our capability A creates opportunity in response to change B.”
- In Strategy, include owners and methods; avoid declarations without plans.
- Keep the flow: “The world is changing → There’s our opportunity → Here’s how we’ll move.”