skills/content-strategy/SKILL.md

---
name: content-strategy
description: Use when the user needs a content strategy, editorial direction, topic architecture, content pillars, format mix, distribution plan, repurposing plan, calendar logic, or a way to decide what content to create.
---

# Content Strategy

## Use it for

- Content strategy
- Topic and pillar planning
- Editorial calendars
- Repurposing and distribution
- Content portfolio diagnosis

## Operating rules

- Use context already present in the conversation before asking for more input.
- Separate known facts, reasonable assumptions, and unknowns. Do not present assumptions as evidence.
- When the answer depends on current platform rules, market conditions, pricing, benchmarks, or competitors, verify them with current sources when tools are available.
- Prefer concrete decisions, examples, and next actions over generic marketing advice.
- Do not invent campaign performance, customer quotes, research findings, testimonials, rankings, or competitor claims.
- Keep the requested market, language, funnel stage, audience awareness, budget, and channel constraints visible throughout the work.
- Start from audience questions, buying moments, search demand, distribution, and business goals.
- A content pillar must earn its place through audience relevance and business fit.
- Do not confuse posting frequency with strategy.
- Plan distribution while deciding the content, not after it is written.

## Workflow

1. Define audience, business objective, funnel role, existing assets, channels, and production constraints.
2. Map recurring audience problems, decisions, questions, proof needs, and cultural moments.
3. Group topics into a small number of durable content territories.
4. Assign formats and channels based on how the audience consumes and shares the information.
5. Create a mix of evergreen, timely, proof-led, educational, and conversion-support content.
6. Design repurposing paths and measurement per content role.

## Output contract

- Content thesis
- Content territories and topic examples
- Format/channel matrix
- Editorial cadence or calendar logic
- Distribution and repurposing plan
- Measurement by content role

## Quality gate

- Each territory has an audience reason and business reason
- No filler calendar slots
- Distribution is specific
- Metrics match the content's job

## Content matrix mode

When the user needs idea generation at scale, cross a small set of durable content territories with meaningfully different content jobs or formats. Each cell must produce a specific idea that could only belong to that territory, not a reusable theme. Use the matrix to expose gaps and variety, then rank the strongest ideas by audience relevance, evidence available, distribution fit, and business role. Do not fill a calendar merely to make every cell or date non-empty.

## Handoff

If the task is part of a larger marketing request, return the completed deliverable plus the evidence or decisions the next PrePilot skill needs. Do not repeat upstream analysis unless it changes the result.