skills/marketing-grill/templates/cliductes.md

# Cliductes

## Definition

Classify each product or offer by the role it plays in the business portfolio.

## Structure Products

Low-friction, scalable, recurring, or base-building offers.

## Margin Products

Higher-margin, higher-ticket, or more intensive offers that capture profit.

## Image Products

Offers that build authority, trust, reputation, category leadership, or strategic perception.

## Portfolio Balance

## Gaps / Tensions

## Hypotheses to Validate

## Evidence

## Open Questions