skills/wonderwhy/references/creative-direction.md

# WonderWhy creative direction

Translate the actual observation into an image someone understands before reading the copy. Use the supplied product references and confirmed product facts.

## Creative defaults

- Three separate portrait images, aspect ratio **3:4**.
- Full-bleed, believable lifestyle/product photography; coherent real materials and natural light. Avoid glossy artificial CGI, generic AI faces and busy collages.
- Product remains the visual hero, including a clearly readable personalized detail.
- One short English tagline, preferably 1–2 lines. Default to bold, prominent headline typography with strong contrast and immediate mobile readability, Use a bold serif or sans-serif suited to the product and mood. Give the headline meaningful visual weight while keeping the product large and its personalization visible.
- Keep the 3:4 portrait layout and generous margins. Place the headline in a clear upper area or photographic negative space; a simple tonal field is acceptable when needed for contrast. Avoid oversized text that crowds the product, decorative curved banners, extra footers and unnecessary CTAs. Do not default to tiny captions, thin lettering or discreet italic type.
- Preserve exact product silhouette, artwork, colors, print treatment and names. Verify monogram-to-name correspondence. Do not depict flat printing as actual embroidery, engraving or dimensional decoration.
- Make the three angles visibly different through framing, action, context and emotional focus, while retaining a coherent campaign feel.
- Do not fabricate customer testimonials or depict invented scenes as actual customer UGC. Use reference names only where necessary; omit customer identities, contact data and unrelated identifiers. Treat mockup props as styling, not claimed included items.

## Prompt skeleton

Use case: ads-marketing.
Input: identified actual preview(s), their role as product fidelity references.
Output: portrait 3:4, one image.
Insight: visible product features and the specific image-based commercial hypothesis.
Scene/action: one concrete moment conveying the angle.
Product invariants: exact design, material, shape, personalization and scale.
Composition: large product, credible perspective, generous space for a prominent headline.
Text verbatim: one concise tagline.
Typography: bold, prominent, high contrast, mobile-readable; balanced with the product, no unnecessary footer or decorative banner.
Avoid: incorrect product claims, distorted hands, garbled personalization, synthetic stock-photo sheen.

For portrait revisions, outpaint/recompose naturally; never stretch a square asset. Inspect the output and fix material mistakes.