skills/juicylucy-setup/references/brand-template/product-truth.md

# <Brand> — product truth

**This file is the single source of truth for what <Brand> is and does.**
Nothing else — no skill, no copy guide, no format sheet — should assert product
scope on its own. If a claim about the product is not here, it is not approved;
if something here changes, it changes once.

Sources: <where these facts were confirmed — the product's site, a founder
conversation — and the date>.

## What it is

<One paragraph in the product's own register: what it does, for whom, how.
Use the words the product uses about itself.>

## What it is not

The boundaries every piece of copy is checked against. Write down the things
copy is tempted to imply and the product does not do — each one is a
non-existent-functionality rejection waiting to happen:

1. **<It does not …>** <Why copy drifts there, and what the real pitch is.>
2. **<There is no …>** <A feature that sounds plausible and does not exist.>
3. **<It is not …>** <A category the product is adjacent to but not in.>

## Who it is for

<The audiences, concretely: segments, situations, the job they are hiring the
product for. Name proven acquisition segments and date the evidence.>

## The problem it solves

<The daily pain in one or two sentences, from the customer's side.>

## Real features

- <A feature, stated as the product ships it — not as a roadmap item.>
- <Another.>
- <Another.>

## Pricing

**<price and cadence>**, <cancellation terms, setup time>.

<The honest comparison to lean on — doing it yourself, hiring someone — with
real numbers, not exaggerated ones. Note any sanctioned price framing here and
point at the evidence in `history/` that sanctioned it.>

## Voice and positioning

<Tone in three adjectives, then how it shows: the phrasing it uses, the
numbers it cites (real ones only), the comparison it draws. What it never
sounds like.>

## Related

- [`compliance-overlay.md`](./compliance-overlay.md) — what this brand may not
  say, over and above platform policy.