skills/product-growth-and-retention/SKILL.md

---
name: product-growth-and-retention
description: Design activation, onboarding, lifecycle messaging, retention, expansion, and referral loops.
---

Map the time-to-value journey, activation event, aha moment, onboarding friction, habit loop, retention cohorts, churn reasons, expansion triggers, and referral mechanics. Recommend experiments with guardrails and avoid dark patterns, spam, or manipulative cancellation flows.