skills/marketing-studio/references/influencer.md

# Influencer playbooks

Creator discovery and audience reports may use paid upstream data. Confirm the data source and query scope before running searches.

## Influencer Routing Policy

- Use the matching YouTube or Instagram source.
- Resolve locations, languages, topics, interests, or brand identifiers before applying filters when the provider requires IDs.
- Reuse dictionary and report data; avoid speculative wide searches.
- Cross platforms only when the user explicitly requests comparison.
- Evaluate fit by audience match, authenticity, engagement quality, content relevance, growth, and campaign objective.

## Influencer Output Spec

Creator shortlists should include, when available:

- Handle or channel and profile URL.
- Followers or subscribers.
- Engagement and recent-view indicators.
- Audience geography, age, gender, and language.
- Credibility or authenticity signals.
- Brand or product fit, risk notes, and rationale.
- Recommended deliverable, outreach angle, and next step.

Mark unavailable provider-only fields rather than estimating them.

## YouTube Creator Discovery

Search by subscribers, views, engagement, geography, language, topic, and audience fit. Resolve a channel URL or handle before requesting deep profile data. Vet shortlisted creators for authenticity, recent content relevance, audience match, and growth quality.

## YouTube Audience Analysis

Analyze audience geography, age, gender, language, credibility, brand affinity, notable followers, and growth when the provider returns those fields. Use audience-overlap data to reduce duplicated reach in multi-creator plans. Without a provider report, limit claims to public channel evidence.

## YouTube Outreach Campaign

Produce a tiered shortlist, per-creator rationale, outreach angle and message draft, suggested integration format, rate-range basis, tracking fields, follow-up cadence, and audience-overlap sequencing. Do not send messages without approval.

## Instagram Creator Discovery

Search by followers, engagement, Reels performance, geography, language, interests, brand affinity, and audience fit. Vet public profile and provider data separately.

## Instagram Audience Analysis

Analyze audience geography, age, gender, language, credibility, interests, brand affinity, follower quality, and growth when supported by provider data. Flag fake-follower risk, mismatched geography or language, and stagnant growth. Do not infer private demographics from appearance or comments.

## Instagram Outreach Campaign

Produce a tiered shortlist, creator-specific rationale, outreach angle and message draft, Reel, Story, Post, or Carousel deliverable mix, rate-range basis, tracking fields, follow-up cadence, and sequencing. Do not contact creators without approval.