skills/marketing-studio/references/shopee.md

# Shopee playbooks

Always confirm Shopee site, country, currency, category scope, and date window before comparing metrics.

## Shopee Market Analysis

Analyze site and category opportunity through market overview, category rankings, subcategory structure, price bands, seller or brand concentration, and trends. Resolve category IDs through the correct hierarchy before deeper queries.

## Shopee Product Analysis

Use item rankings, details, batch comparisons, sales or trend movement, price, reviews, and hot-search terms for candidate screening. Combine private cost inputs only when the user provides them.

## Shopee Shop Analysis

Analyze shop ranking, details, trends, assortment, item mix, price distribution, category distribution, and brand mix. Resolve an exact shop ID before deep analysis and avoid mixing similarly named stores.

## Shopee Brand Analysis

Analyze brand ranking, details, trends, assortment, item or shop presence, price distribution, and site or category distribution. Resolve an exact brand identifier before deep queries.

## Shopee Keyword Analysis

Analyze hot-search rankings, keyword details, trends, and related items. Treat public demand signals separately from private advertising search-term performance.