skills/landing-page-optimization-guide/references/benchmarks.md

## Category 7: Technical Performance (10 Points)

### Speed Benchmarks

| Load Time | Conversion Impact |
|-----------|-------------------|
| 1-2 seconds | Optimal |
| 2-3 seconds | 7% conversion loss |
| 3-5 seconds | 25% conversion loss |
| 5+ seconds | 40%+ conversion loss |

### Technical Checklist

| Element | Check | Points |
|---------|-------|--------|
| Page loads <3 seconds | ☐ | 4 pts |
| All tracking pixels firing | ☐ | 3 pts |
| SSL certificate (https) | ☐ | 2 pts |
| No broken elements | ☐ | 1 pt |
| **Total** | | **10 pts** |

### Required Tracking (by Platform)

| Platform | Required Tracking |
|----------|------------------|
| Meta Ads | Meta Pixel + Conversion API |
| Google Ads | Google Tag + Enhanced Conversions |
| LinkedIn | LinkedIn Insight Tag |
| TikTok | TikTok Pixel + Events API |
| GA4 | GA4 tag with conversion events |

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## Industry Conversion Benchmarks

### By Objective

| Page Type | Poor | Average | Good | Excellent |
|-----------|------|---------|------|-----------|
| Lead gen (B2B) | <2% | 2-5% | 5-10% | >10% |
| Lead gen (B2C) | <3% | 3-8% | 8-15% | >15% |
| E-commerce product | <1% | 1-2.5% | 2.5-4% | >4% |
| E-commerce checkout | <60% | 60-70% | 70-80% | >80% |
| SaaS signup | <2% | 2-5% | 5-10% | >10% |
| App download | <10% | 10-20% | 20-35% | >35% |

### By Traffic Source

| Source | Typical Conversion Rate | Why |
|--------|------------------------|-----|
| Brand search | 8-15% | Highest intent |
| Non-brand search | 2-5% | Active research |
| Retargeting | 3-8% | Already engaged |
| Prospecting display | 0.5-2% | Cold traffic |
| Social (Meta, TikTok) | 1-4% | Intent varies |
| LinkedIn | 2-6% | B2B, qualified |

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