skills/content-strategy/README.md

# Content Strategy

Content Strategy turns business goals, customer evidence, keyword demand, existing content and competitor gaps into a prioritized plan for what to publish and why.

## What it delivers

- 3–5 durable content pillars with audience, strategic role, evidence and exclusions;
- prioritized topic clusters mapped to buyer stage, format, channel and conversion path;
- an explainable scoring model that keeps missing evidence visible;
- a 30/60/90-day or quarterly roadmap with owners, effort and dependencies;
- a measurement plan tied to the stated business objective;
- source, market, language, date, confidence, conflict and unknown notes.

## Example requests

> We sell workflow software to US agencies. Use these customer interviews, GSC export and content inventory to plan next quarter. Do not purchase overlapping research.

> Build a content strategy for our French launch. Separate locally observed keyword demand from translated hypotheses and show which questions still need validation.

> We have three pillars in mind but no prioritization. Quote the smallest useful keyword sample before any paid research, then turn the approved evidence into a 90-day roadmap.

## How research works

The skill starts with material the user already has. External research is optional and bounded to a decision-changing gap. A dated registry records production AIsa tool identities and schemas for keyword ideas, keyword overview, domain keywords, relevant pages, search competitors and selected web evidence. Exact calls are quoted before paid execution, and execution requires explicit authorization covering the same scope, price and any uncapped-estimate risk.

Keyword metrics are provider estimates for a recorded market, language and date. They do not prove business fit, conversion or future ranking. Search competitors are not automatically business competitors, public discussions are not representative demand, and missing provider data remains unknown.

## Boundaries

This skill decides what content to create, why and in what sequence. It can prepare briefs, but it does not draft an entire content library or publish anything. Customer discovery belongs to Customer Research; comparable competitor profiles to Competitor Profiling; technical/organic diagnosis to SEO Audit; answer-engine citation measurement to AI SEO; and one-piece drafting to Copywriting. Outreach, publication, payment, CRM changes and ad-account changes remain separately authorized actions.