skills/seal-copilot/examples/output.md

> Reference output for a direct question — most sessions are this, not a full
> report. Quantified, one caveat where it changes the reading, no preamble.

**Question:** "Which channel brings my most valuable customers?"

Paid Search, on ticket size — €80.08 average order against a site average of
€77.27. But the gap is small and the more useful answer is that nothing here
separates cleanly:

| Channel | Conversions | AOV | Revenue per entrance |
|---|---|---|---|
| Paid Search | 236 | €80.08 | €1.93 |
| Organic Search | 430 | €76.98 | €1.90 |
| Direct | 168 | €76.19 | €1.68 |
| Paid Social | 88 | €72.73 | €1.56 |
| Email | 46 | €78.26 | €1.57 |

Email has the second-highest AOV on the smallest volume — 46 conversions is
right at the confidence floor, so treat that as directional rather than a
finding. It is the line worth watching: if it holds at €78 AOV as volume grows,
it is your best channel per euro of effort.

Two caveats that matter for what you do next. These are last non-direct click
figures, so Paid Social is undervalued if you run it for awareness. And
Sealmetrics carries no ad spend, so "valuable" here means ticket size and not
return on ad spend — for that, pull CPC from each platform.