skills/pixverse-video-script/references/business.md

# Business / Finance / Actionable Advice

Apply `./genre-routing.md` first. Resolve format, actionable promise, verified receipts,
real limitation/confession when available, count and target runtime. No receipts means
named third-party evidence and neutral framing, not invented first-person success.

Three hooks from distinct engines: precise result/time receipt, counted blueprint,
named paradox, viewer's concrete situation, inversion, state-specific gate or answer-first.
Each includes a supported number OR named contradiction, within30s. Never invent unusual
precision or a confession to meet a template. A true cost/limitation carries credibility.

For a personality list/how-to: hook/count0–4%; credibility and context4–10%; items10–85%;
heaviest personal item or complete counted payoff85–95%; one useful free action95–100%.
Pair a genuine success and cost/limitation within60s when those facts exist. Each item:
number/name→mechanism→example→supported money/time detail→one-line verdict. Items shorten
as the sequence advances; a fixed2–3axis rubric can make comparison visible.

A business essay belongs here only when operator/decision insight is primary (a chronology
routes Documentary). Use paradox→context→re-derivable unit economics→data complication→
compressed thesis. For comparative economics, keep audience/pricing/unit-economics/verdict
consistent across cases. Direct-response speech starts with counted promise, uses forceful
commands backed by mechanism/evidence and lands a concrete if/then action.

Use second-person concrete verbs, named frameworks and conversational phrasing. Give each
act at most one outstanding loop, close promised title math, and use only planted callbacks.
An example belongs at the most abstract point; answer the viewer's strongest objection
immediately. Keep uncertainty where relevant, without guru posture or claims that hard
work was easy. Pattern breaks around5min must support meaning. No vague wealth figures,
attribution-free quotes, uniform item pacing, unpaid tease or generic thanks-only ending.

At≤4min: one lesson, one receipt, one command; count≤3 or no count. Hook0–10%, evidence/
limitation10–20%, mechanism20–75%, command75–90%, verdict then stop. One loop maximum,
no funnel stack, timestamps15–30s and3–5retention rows. Around420–470words/3min in English.
For vertical, make the concrete stake legible in the first2s. Deliver all three hooks,
full spoken body, useful visual/number cues and actual loop/payoff map.