skills/career-command-centre/evaluations/personas/earlycareer_marketing.json

{
  "persona_id": "P03",
  "synthetic": true,
  "profile": {
    "name": "Aisha Khan",
    "headline": "Early-Career Digital Marketing Analyst",
    "location": "Manchester, United Kingdom",
    "contact": [
      {"label": "email", "text": "aisha.khan@example.test", "url": "mailto:aisha.khan@example.test"}
    ],
    "work_rights": "UK Graduate visa holder; expiry not supplied"
  },
  "preferences": {
    "target_directions": ["Digital Marketing Coordinator", "Marketing Analyst", "CRM Coordinator"],
    "locations": ["Manchester", "Remote United Kingdom"],
    "remote_preference": "flexible",
    "salary_minimum": 32000,
    "currency": "GBP",
    "employment_types": ["permanent", "fixed-term"],
    "excluded_employers": [],
    "excluded_role_patterns": ["unpaid internship", "commission only"],
    "selectivity": "balanced",
    "source_preferences": {
      "strategy": "automatic",
      "preferred": [],
      "excluded": []
    },
    "document_preferences": {
      "format_mode": "smart_default",
      "reference_template_name": null,
      "page_strategy": "adaptive",
      "section_order": ["Professional Summary", "Role-Match Experience", "Professional Experience", "Projects", "Core Skills", "Education"],
      "additional_sections": ["Projects"],
      "omitted_sections": [],
      "cover_letter_mode": "paired",
      "style_notes": ["Keep the CV concise and do not overstate internship ownership."]
    }
  },
  "source_cv": {
    "summary": "Early-career digital marketing graduate with internship experience supporting email and web campaigns and a university marketing-analytics capstone.",
    "experience": [
      {
        "role": "Digital Marketing Intern",
        "company": "Westbridge Community Arts",
        "location": "Manchester",
        "dates": "January–June 2026",
        "bullets": [
          "Supported email campaigns, landing-page updates and weekly performance reporting during a six-month internship.",
          "Prepared campaign assets and coordinated feedback with the marketing coordinator."
        ]
      },
      {
        "role": "Marketing Analytics Capstone",
        "company": "Western Shore University",
        "location": "Manchester",
        "dates": "2025",
        "bullets": [
          "Built a Google Sheets dashboard comparing channel spend, clicks and conversions for a university project."
        ]
      }
    ],
    "skills": ["Email campaign support", "Google Sheets", "Campaign reporting", "Landing-page updates", "Digital content coordination"],
    "education": ["Bachelor of Commerce (Marketing), Western Shore University, 2025"]
  },
  "evidence": [
    {
      "evidence_id": "EV-P03-001",
      "claim": "Completed a six-month marketing internship supporting email and web campaigns.",
      "safe_wording": "Completed a six-month marketing internship supporting email and web campaigns.",
      "source_type": "current_cv",
      "source_name": "Aisha_Khan_Mock_CV.docx",
      "source_excerpt": "Six-month Digital Marketing Intern placement supporting email campaigns, landing pages and weekly reporting.",
      "confidence": "source_only",
      "restrictions": ["Do not describe internship work as campaign ownership."],
      "role_relevance": ["digital marketing", "email"],
      "captured_at": "2026-07-14T09:00:00+08:00"
    },
    {
      "evidence_id": "EV-P03-002",
      "claim": "Built a campaign dashboard in Google Sheets for a university project.",
      "safe_wording": "Built a campaign-performance dashboard in Google Sheets for a university project.",
      "source_type": "current_cv",
      "source_name": "Aisha_Khan_Mock_CV.docx",
      "source_excerpt": "University capstone: built a Google Sheets dashboard to compare channel spend, clicks and conversions.",
      "confidence": "source_only",
      "restrictions": ["Keep this labelled as a university project.", "Do not infer Power BI expertise."],
      "role_relevance": ["marketing analytics"],
      "captured_at": "2026-07-14T09:00:00+08:00"
    },
    {
      "evidence_id": "EV-P03-003",
      "claim": "Completed a Bachelor of Commerce in Marketing.",
      "safe_wording": "Bachelor of Commerce (Marketing).",
      "source_type": "current_cv",
      "source_name": "Aisha_Khan_Mock_CV.docx",
      "source_excerpt": "Bachelor of Commerce (Marketing), Western Shore University, 2025.",
      "confidence": "source_only",
      "restrictions": ["Synthetic fixture only."],
      "role_relevance": ["education"],
      "captured_at": "2026-07-14T09:00:00+08:00"
    }
  ],
  "expected_journey": "Ask about visa expiry only when a role makes ongoing work rights material; create a concise one-page CV without inflating internship ownership."
}