skills/writing-strategy/references/concept_expression_tips.md

# Concept → Expression → Tips / 컨셉 → 표현 사례 → 적용 팁

- English name: Concept → Expression → Tips
- Korean name: 컨셉 → 표현 사례 → 적용 팁
- Selection category: craft
- Use when: Use when explaining an abstract concept and turning it into expression rules or practical writing tips.
- Avoid when: Avoid when the reader needs a business decision rather than craft guidance.

## Writing Pattern

**Follow this flow**

**Keep the major-section sequence fixed and follows three stages**

1. Introduce the concept
2. Show expression examples
3. Share practical tips

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Ensure the concept connects naturally to its expression, and keep application tips practical.

## Example Writing Outline

1. **Concept — "Balance"**: We defined balance—between customer and technology, feeling and function—as a core value.
2. **Expression — Verbal Treatment**: We expressed ‘balance’ with balanced sentence rhythm and restrained wording.
3. **Tips — Applying the Concept**: Use consistent terms, steady paragraph rhythm, and recurring key phrases to convey balance throughout the draft.

## Writing Notes

- The concept may be abstract, but the expression must make it concrete.
- Expression examples can be stylistic (tone, rhythm, imagery) or verbal (phrasing, keywords, paragraph flow).
- Tips must be practically applicable to paragraph structure or revision.
- This structure suits brand guidelines, campaign theme development, and proposal direction-setting.