skills/writing-strategy/references/viewpoint_evidence_persuasion.md

# Viewpoint → Evidence → Persuasion / 관점 제시 → 근거 제시 → 설득

- English name: Viewpoint → Evidence → Persuasion
- Korean name: 관점 제시 → 근거 제시 → 설득
- Selection category: argument
- Use when: Use when a clear viewpoint must be supported by evidence and persuasion.
- Avoid when: Avoid when the piece should present multiple views evenly.

## Writing Pattern

**Use the following three-step flow**

1. State the viewpoint
2. Provide the evidence
3. Close with persuasion

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Follow the logic of claim → evidence → conclusion so the case is hard to refute.

## Example Writing Outline

1. **Our Core View**: Now is the time to prioritize market share expansion over short-term profit.
2. **Evidence Supporting the View**: Customer acquisition costs are low, and major competitors are running aggressive marketing.
3. **Why This Choice Matters**: Network effects from early leadership drive long-term profit maximization.

## Writing Notes

- Make the Viewpoint a clear claim; avoid ambiguity.
- Use verifiable Evidence—numbers, cases, trends—to strengthen logic.
- Persuasion should synthesize viewpoint and evidence to win empathy and action.
- The best persuasion blends logical consistency with emotional resonance.