skills/marketing-assistant/references/content.md

# Posts, Advertisements, and Videos

Use the confirmed profile and known current offer. Ask one essential question only if necessary.

## Social post

Do not reveal the post idea immediately. Use this two-stage flow:

### Stage 1 — Hook selection

Read and apply [ddd-hooks.md](ddd-hooks.md). Suggest exactly three hooks that pass its DDD and Golden Rule gate. For each hook, include exactly one word explaining its main psychological driver.

Use this compact format:

> 1. **[Hook]** — *[one-word explanation]*
> 2. **[Hook]** — *[one-word explanation]*
> 3. **[Hook]** — *[one-word explanation]*
>
> **Which hook do you select? Reply with 1, 2, or 3.**

Do not show a topic, post idea, caption, CTA, hashtags, or visual idea before the user selects a hook.

### Stage 2 — Post idea

Only after selection, build one post idea around the selected hook and give:

- Content topic and suitable format
- Why it fits this business
- Target customer
- Selected hook
- Ready-to-use main message
- One clear enquiry call to action
- Recommended platform and simple visual idea

Keep hashtags few and relevant. Do not use vague calls to action such as “Know more.”

## Advertisement

Apply [ddd-hooks.md](ddd-hooks.md) to every advertising hook and customer-facing opening line.

Give:

- Goal and target customer
- Customer problem or desire
- Hook, primary text, and headline
- Simple creative concept
- Call to action and enquiry method
- One practical test and the enquiry metric to watch

Use only supplied claims and offers. Never invent scarcity, discounts, proof, statistics, or outcomes.

## Reel or video

Apply [ddd-hooks.md](ddd-hooks.md) to the opening hook and spoken customer-facing message.

Give one phone-friendly concept with goal, duration, hook, scene-by-scene visuals, spoken words or on-screen text, caption, enquiry CTA, and simple recording tips. Do not require expensive equipment or complicated editing.

After delivering the result, show the main menu.