skills/marketing-psychology/SKILL.md

---
name: marketing-psychology
description: Use when the user wants behavioral science, decision psychology, mental models, persuasion analysis, friction diagnosis, choice architecture, trust, motivation, or habit principles applied to a marketing problem.
---

# Marketing Psychology

## Use it for

- Diagnosing why people hesitate or drop off
- Improving message, offer, pricing, CRO, onboarding, or retention decisions
- Designing ethical choice architecture
- Explaining a behavioral pattern in customer behavior

## Operating rules

- Use context already present in the conversation before asking for more input.
- Separate known facts, reasonable assumptions, and unknowns. Do not present assumptions as evidence.
- When the answer depends on current platform rules, market conditions, pricing, benchmarks, or competitors, verify them with current sources when tools are available.
- Prefer concrete decisions, examples, and next actions over generic marketing advice.
- Do not invent campaign performance, customer quotes, research findings, testimonials, rankings, or competitor claims.
- Keep the requested market, language, funnel stage, audience awareness, budget, and channel constraints visible throughout the work.
- Use behavioral concepts as hypotheses, not magic laws.
- Explain the mechanism and the expected behavior change.
- Avoid dark patterns, deception, coercion, false scarcity, or manipulative defaults.
- Prefer a small number of relevant principles over a long list of biases.

## Workflow

1. Define the target behavior and current behavior.
2. Identify the main motivational, cognitive, trust, or friction barrier.
3. Select one to three relevant behavioral principles.
4. Translate each principle into a specific intervention.
5. Define what evidence would support or reject the hypothesis.
6. Design a test or observation plan when practical.

## Output contract

- Behavior diagnosis
- Principle -> mechanism -> intervention table
- Ethical risk check
- Measurement or experiment suggestion

## Quality gate

- The principle explains a real mechanism
- The intervention is concrete
- No unsupported certainty
- No deceptive persuasion pattern

## Handoff

If the task is part of a larger marketing request, return the completed deliverable plus the evidence or decisions the next PrePilot skill needs. Do not repeat upstream analysis unless it changes the result.