skills/creative-director/references/legendary-campaigns/cards/unknown-pupils-2020.md

---
id: unknown-pupils-2020
title: "Pupils"
brand: unknown
year: 2020
country: unknown
region: global
industry: tech_telco
pattern: [P11, P16]
category: film
idea_type: execution
involvement: passive_view
channel: digital
duration: campaign
goal: [awareness, engagement]
budget: medium
emotion: [ironic]
emotion_tier: 2
insight_domain: identity
media_epoch: social
awards: [unknown]
quality_score: 5
scalability: universal
risk: safe
confidence: low
verification_required: true
quality: stub_minimal
source_url: http://www.welovead.com/en/works/details/af8Elutx
---

# Pupils (unknown brand · 2020)

## Insight
<!-- TODO: verify brand, year, and campaign context from source URL -->

Tech/telco category absurdist spot. Specific brand and campaign context unknown from available sources.

## Mechanic
A tech_telco film spot combining absurdist (P11) and long-form drama (P16) patterns. Brand and specific mechanic require verification.

## Why it worked
<!-- TODO: requires verification of brand and campaign -->

## Steal
<!-- TODO: requires full card content after brand verification -->

## Related
- Pattern: [[../MOC-pattern.md#p11]]
- Sibling: [[metro-trains-dumb-ways-to-die-2012.md|Dumb Ways to Die]]
- Sibling: [[old-spice-man-your-man-could-smell-like-2010.md|The Man Your Man Could Smell Like]]

---

*Author: Serge Shima ([t.me/aimastersme](https://t.me/aimastersme) · [sergeshima.com](https://sergeshima.com) · [aimasters.me](https://aimasters.me)) · License: CC BY 4.0 — attribution required · Source: [smixs/creative-director-skill](https://github.com/smixs/creative-director-skill)*