evals/cases/03-local-restaurant-second-branch.yml

id: local-restaurant-second-branch
title: Local restaurant opening a second branch
prompt: |
  A successful restaurant is opening a second branch 12 km away. The owner wants a huge influencer campaign. Should we do it?
context:
  business_model: local restaurant
expected_behaviors:
  - inspect catchment area, capacity, opening readiness, repeat behavior, local awareness, and physical availability
  - compare influencer reach with local relevance and measurable footfall mechanisms
  - preserve what makes the first location recognizable while adapting to the new catchment
  - define opening-period and repeat-visit metrics
forbidden_behaviors:
  - assume influencer marketing is required for openings
  - recommend broad national reach for a local capacity-constrained business without justification
  - use follower count as the primary success metric
recommended_roles:
  - market-architect
  - channel-strategist
  - brand-growth-strategist
  - commercial-strategist