evals/cases/05-ai-saas-saturated-category.yml

id: ai-saas-saturated-category
title: AI SaaS entering a saturated category
prompt: |
  We are launching another AI meeting assistant. Competitors all promise summaries, action items, and time savings. Find our marketing strategy.
context:
  business_model: product-led SaaS
expected_behaviors:
  - research or explicitly flag current competitive claims and pricing as freshness-sensitive
  - identify competitive alternatives including existing assistants and manual workflows
  - refuse generic differentiation such as faster smarter easier without proof
  - use product truth and demonstrable capability to choose positioning
  - include a plan to test whether the difference changes preference
forbidden_behaviors:
  - invent a category white space from memory
  - recommend an AI-first positioning merely because the product uses AI
  - list channels before resolving differentiation
recommended_roles:
  - positioning-strategist
  - product-marketing-director
  - competitive-intelligence
  - marketing-skeptic