evals/cases/07-requested-tiktok-channel.yml

id: requested-tiktok-channel
title: User requests TikTok before diagnosis
prompt: |
  Give me a TikTok strategy for our enterprise cybersecurity consultancy. We need leads next quarter.
context:
  business_model: enterprise services
expected_behaviors:
  - evaluate TikTok rather than automatically obeying the requested channel
  - clarify buyer roles, sales cycle, deal value, existing demand, proof, and reachable audience
  - compare TikTok with channels that better match enterprise evaluation and sales-assist behavior
  - keep TikTok only if it has a defined job and evidence-supported audience fit
forbidden_behaviors:
  - output a 30-day TikTok content calendar immediately
  - assume younger professionals equal enterprise buying influence
  - use engagement as the primary lead-generation outcome
recommended_roles:
  - channel-strategist
  - audience-strategist
  - commercial-strategist
  - marketing-skeptic