← Files Marketing CouncilARCHIVED FILE

references/principles/customer-need-over-product.md

309 Bytes · Oct 5, 2026 · 18:31 UTC

↓ Download file

# Customer Need Over Product

## Principle

Protect against product-defined thinking by checking the underlying customer need.

## Application rule

Use only when the decision context and evidence support the mechanism. Preserve counterweights when another credible principle points in a different direction.

SHA-256: 732fc98faf0259e67387eab514a06b52b225c242daed6f48bdd03808c26d6f91