references/theories/competitive-advantage.md

# Competitive Advantage

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- The business needs a defensible choice rather than generic differentiation.

## Mechanism

Choose activities and trade-offs that competitors cannot easily match.

## Applied marketing use

Connect marketing promise to operating reality.

## Failure modes

- Claiming advantage without operational support.

## Counterweights

- `positioning`

## Sources

- `source:porter-competitive-strategy`