references/theories/creator-measurement-stack.md

# Creator Measurement Stack

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- When creator performance is reduced to views or engagement.

## Mechanism

Connect creator role to exposure quality, attention, search, traffic, commerce, lift, incrementality, and longer-horizon outcomes.

## Applied marketing use

Route the diagnosis to the specialist agents and skills connected in `neural/graph.json`; verify current platform facts using `references/2026/creator-commerce-2026.md`.

## Failure modes

- Treating a current platform feature as a permanent law of marketing.
- Selecting the theory because it sounds modern rather than because it explains the observed constraint.

## Related principle

- `creator-role-separation`

## Sources

- `source:tiktok-world-2026`
- `source:tiktok-symphony-agent-2026`
- `source:iab-creator-measurement-2026`