references/theories/creator-role-stack.md

# Creator Role Stack

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- When creator investment serves multiple jobs.

## Mechanism

Classify each creator activation as creative production, distribution, paid media, trust, search discovery, affiliate, or commerce, then choose mechanics by role.

## Applied marketing use

Route the diagnosis to the specialist agents and skills connected in `neural/graph.json`; verify current platform facts using `references/2026/creator-commerce-2026.md`.

## Failure modes

- Treating a current platform feature as a permanent law of marketing.
- Selecting the theory because it sounds modern rather than because it explains the observed constraint.

## Related principle

- `creator-role-separation`

## Sources

- `source:tiktok-world-2026`
- `source:tiktok-symphony-agent-2026`
- `source:iab-creator-measurement-2026`