references/theories/product-demonstration.md

# Product Demonstration

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- Product value is easier to understand through use than explanation.

## Mechanism

Show the job, contrast before/after, reduce abstraction.

## Applied marketing use

Build launch and sales story around observable product behavior.

## Failure modes

- Demo theatre that does not represent normal use.

## Counterweights

- `proof-led-advertising`

## Sources

- `source:jobs-launches`