skills/marketing-council/references/decision-model.md

# Marketing Council decision model

Decision boundary: **cross-functional decision**

## Inputs
- problem statement
- available evidence
- competing functional hypotheses

## Decision sequence
1. State the decision and who must act on it
2. Separate facts, inference, assumptions, and unknowns
3. Test at least one credible competing explanation
4. Choose the option that best satisfies the explicit decision criteria
5. State trade-offs, risks, confidence, and evidence that would reverse the decision

## Escalate or delegate
Delegate to one focused Skill when ownership becomes clear; build a bounded dynamic DAG only when the request establishes real cross-functional dependencies